Leading paper merchant in Central & Eastern Europe executes diversification strategy

Vienna, 1st of March, 2022.
Europapier International AG, a subsidiary of HEINZEL GROUP, signed an agreement to acquire 100% of the shares of AtWill s.r.o., a Czech based paper merchant with business in Czech Republic and Slovakia. AtWill focuses on the sale of cash register discs for retail and industrial packaging applications.
For the last few years, leading paper merchant Europapier has been expanding into new markets and business areas to meet the ever-changing needs of customers in Central and Eastern Europe. From more than 60 warehouses in 13 CEE & CIS countries Europapier serves customers with a product portfolio containing more than 50.000 items across business segments like printing & writing, packaging, design & special papers, digital papers, visual communication, packaging solutions and hygiene products.
The latest acquisition of AtWill fits into the strategy of actively acquiring companies located in CEE & CIS operating in the hygiene and packaging sectors. In the 4th quarter of 2021 Europapier also completed the acquisition of others assets, including the entire customer and supplier lists as well as the inventory of Saneco d.o.o. in Slovenia and Kikoshop s.r.o. in Slovakia. Both companies are specialists in the sale and distribution of hygiene and food packaging products.
Commenting on the acquisitions, Helmut Limbeck, Chief Executive Officer of Europapier, said: “Today’s announcement of the acquisition of AtWill fits well with the acquisitions we made last year and confirms Europapier’s strategy to complement our ambition for organic growth in the area of Hygiene and Packaging.”
Read more about Europapier, its markets and product portfolio at


With its industrial companies Zellstoff Pöls (Austria), Laakirchen Papier (Austria), Raubling Papier (Germany) and Estonian Cell (Estonia), HEINZEL GROUP is one of the main producers of market pulp, packaging papers and magazine paper in Central and Eastern Europe. Its trading business consists of Heinzel Sales, a globally operating trading company for pulp, paper, and board, and Europapier International, the leading paper merchant in Central and Eastern Europe. In addition, Bunzl & Biach is the largest and most important recovered paper trading company in Austria and a leading wholesaler in Central and Eastern Europe. HEINZEL GROUP’s successful growth is based on an entrepreneurial spirit, a focus on long-term partnerships and a commitment to sustainability.
More information:
Europapier International AG, Vienna
Helmut Limbeck, Chief Executive Officer
Martin Bichl, Chief Financial Officer
Tel: +43 (0) 1 27778 – 0